Shrinkflation is the practice of downsizing the product while keeping the price unchanged. The term
is portmanteau of shrink and inflation.
In the recent time, the practice is being followed the company clandestinely with creating an illusion
that price is unchanged. However, company reduces the quantity. That means introducing price hike
through reducing quantity.
Causes of shrinkflation
? Rise in cost of production
? Intense competition
Verifying, please be patient.