One Nation One Fertiliser scheme

Context

The Ministry of Chemicals and Fertilisers announced to implement One Nation One Fertiliser by introducing a “Single Brand for Fertilisers and Logo” under the fertiliser subsidy scheme named “Pradhanmantri Bhartiya Janurvarak Pariyojna” (PMBJP).

Key-features 

• Introduction of Pradhan Mantri Bharatiya Jan Urea Pari yojana and all urea to be sold under brand name of “Bharat Urea”.
• The single brand name for UREA, DAP, MOP and NPK etc. would be BHARAT UREA, BHARAT DAP, BHARAT MOP and BHARAT NPK etc. respectively for all Fertiliser Companies, State Trading Entities (STEs) and Fertiliser Marketing Entities (FMEs)”.
• Under the new “One Nation One Fertiliser” scheme, companies are allowed to display their name, brand, logo and other relevant product information only on one-third space of their bags. 
• On the remaining two-thirds space, the “Bharat” brand and Pradhanmantri Bharatiya Jan Urvarak Pariyojana logo will have to be shown.
• Single Fertilizer design bag across the country for all the brands.
• All the urea bags will have bar-codes which will be read through a bar code reading machine, which will be linked with POS machines.
• Fertilizer companies will be eligible for subsidy only when the fertilizers bag is sold through bar code reading machines via PoS Machine under DBT.