Context
Recently, the Union Minister for Ministry of Food Processing Industries (MoFPI) launched six, One District One Product (ODOP) brands under the PMFME Scheme.
Key-Points
- One District One Product (ODOP) is an initiative that is seen as a transformational step forward towards realizing the goal of AtmaNirbhar Bharat.
- One District One Product (ODOP) initiative is operationally merged with the ‘Districts as Export Hub’ initiative.
- One District One Product (ODOP) scheme aims to realize the true potential of a district, fuel economic growth and generate employment and rural entrepreneurship.
- The ODOP initiative is being implemented by DGFT, Department of Commerce, with the Department for Promotion of Industry and Internal Trade (DPIIT) as a major stakeholder.
- The Department of Commerce through DGFT is engaging with State and Central Government agencies to promote the initiative of One District One Product.
- State Export Promotion Committee (SPEC) and District Export Promotion Committee (DEPC) have been constituted in states under the ODOP initiative.
- DEPC is constituted in all districts of India, except districts of the state of West Bengal.
- All the products under ODOP scheme will be available at NAFED Bazaars, E-commerce platforms, and prominent retail stores across India.
- MoFPI has signed an agreement with NAFED for developing 10 brands of selected One District One Products under the branding and marketing component of the PMFME scheme.
- Out of these, six brands namely Amrit Phal, Cori Gold, Kashmiri Mantra, Madhu Mantra, Somdana, and Whole Wheat Cookies of Dilli Bakes were launched.
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Pradhan Mantri Formalization of Micro food processing Enterprises (PMFME) Scheme
- The PMFME Scheme is a centrally sponsored scheme that aims to enhance the competitiveness of existing individual micro-enterprises in the unorganized segment of the food processing industry.
- It aims to enhance the competitiveness of existing individual micro-enterprises in the unorganized segment of the food processing industry and promote formalization of the sector,
- It further aims to promote formalization of the sector and provide support to Farmer Producer Organizations, Self Help Groups, and Producers Cooperatives along their entire value chain.
- The scheme envisions to directly assist the 2,00,000 micro food processing units for providing financial, technical, and business support for upgradation of existing micro food processing enterprises.
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